SolarRx
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// Zero-Spend Campaign Kit

Ad assets. Ready to paste.

Every block below is copy-paste ready for a free channel. Replace [YOUR-LINK] with your published app URL, then post / DM / email. Goal: 2 orders over $10k by Sep 4.

Solar install hero

Hero — social posts / DMs

Solar kit flatlay

Kit — marketplace / Craigslist

TikTok — 9:16 vertical ad

// TikTok Campaign

Animated solar ad.

Download the vertical video and post it natively in TikTok. Add a trending sound in TikTok's editor (the clip is silent), paste the caption below, and point the link to your published app with the ?ref=tiktok tag so orders show up as TikTok-sourced in your dashboard.

Download Video

Personal DM

Warm-network outreach — highest conversion

Hey [Name] — I just launched a solar equipment store and built a free tool that sizes a full system off your daily kWh + shows payback. Thought of you with the PG&E bills lately. Takes 60 seconds: [YOUR-LINK]?ref=dm  No pressure, but if the numbers work I can get you a complete panel+battery+inverter kit shipped to your door. Want me to run your numbers?

Nextdoor Post

Answer the "is solar worth it?" question

A neighbor asked if solar is worth it in [CITY] — I built a free sizing tool that tells you exactly how many panels + how much battery you need based on your daily usage, and shows the payback period. No sign-up, takes a minute: [YOUR-LINK]?ref=nextdoor

I run a solar equipment store so I'm happy to run the numbers for anyone and quote a complete kit (panels, battery, inverter, racking) at roughly 9% margin — no installer markup. DM me your monthly kWh (it's on your PG&E bill) and I'll size it free.

Facebook Group Post

Bay Area solar / EV / homeowner groups

For anyone comparing solar options — I put together a free configurator that sizes a full residential system (panels + battery + inverter) from your daily energy use and shows the payback + annual savings. It's not a lead form, you don't have to talk to anyone: [YOUR-LINK]?ref=facebook

I sell the equipment direct at near-cost margin, so if the numbers work for you I can ship a complete kit. Happy to answer sizing questions here.

Craigslist / Marketplace Listing

Free listing — captures active shoppers

Complete Residential Solar Kit — Panels + Battery + Inverter

- Sized to your home with our free configurator (link below)
- Tier-1 monocrystalline panels, lithium battery storage, hybrid inverter, racking included
- Shipped to your door from Reno hub, 48hr dispatch
- Sold at ~9% margin — no installer markup, no sales commission
- CA sales tax collected at checkout

Run your numbers free: [YOUR-LINK]?ref=craigslist
Email or text to size a system for your kWh.

Condition: New. Warranty included. Local pickup or freight shipping available.

Outreach Email

Cold/warm email to a list of homeowners

Subject: Your solar payback in 60 seconds

Hi [Name],

I run a direct-to-homeowner solar equipment store. Instead of a salesperson quoting you, I built a free tool that sizes a complete system — panels, battery, inverter, and racking — off your daily energy use, and shows the payback period and annual savings.

You can run it yourself here, no sign-up: [YOUR-LINK]?ref=email

If the numbers make sense, I ship a complete kit to your door at roughly 9% margin — no installer markup. Happy to run the sizing for you if you send your monthly kWh from your PG&E bill.

Best,
[Your name]
[Your phone]

Loom Demo Script (90 sec)

Record once, reuse in every DM/post

[0-15s] "This is a free solar sizing tool — I'll show your payback in 90 seconds."
[15-45s] Drag the slider to your daily kWh (from your PG&E bill). Show it auto-building the system: X panels, Y kWh battery, Z kW inverter.
[45-75s] Show the cost, annual savings, and payback years updating live.
[75-90s] "Run yours free at [YOUR-LINK]?ref=loom — no sign-up. If the numbers work I'll ship you the complete kit."

Referral Pitch (Electrician/Roofer)

Partner channel — they meet solar-curious homeowners

Hi [Name] — I sell residential solar equipment direct to homeowners at near-cost margin. Your customers probably ask you about solar all the time. I'll pay you $[250-500] per closed system for any homeowner you send my way — no work on your end, just an intro. They size their system free here: [YOUR-LINK]?ref=referral  Want me to send you a one-pager to pass along?

TikTok Caption

Post with the vertical video above

Tired of PG&E bills? 🔌☀️  Size your own solar system in 60 seconds — free tool, no sign-up. Panels + battery + inverter shipped to your door at ~9% margin (no installer markup).  Run your numbers: [YOUR-LINK]?ref=tiktok  #solar #bayarea #solarpower #energysavings #offgrid